Alberta Tourism Industry Studies
Alberta Culture and Tourism conducts targeted research into the markets and activities that are specific to the tourism industry in Alberta.
Domestic Market Potential Studies
Market potential studies attempt to measure current and future potential of regions or metropolitan centers in Canada as source markets for visitors to Alberta.
Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta
"The Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta" contains information intended to increase the number of urban Albertans who participate in tourism experiences in rural Alberta.
Industry Sector Studies
Industry Sector Studies examine developments or impacts on specific activities or sectors that influence the tourism industry.
RV Camping in Alberta
In 2009, a study—in collaboration with Alberta Hotel and Lodging Association and the Recreational Vehicle Dealers Association of
Alberta—looked at Alberta's recreational vehicle (RV) campground sector.
The study assesses the supply and demand of RV campgrounds, opportunities to offer more services and facilities and ways to build a stronger RV camping sector.
Development Opportunities Studies
Various studies that examine inventory resources and analyze existing and potential market demand for a variety of tourism-related activities and locations.
Canadian Badlands Ltd., in partnership with the ministry conducted development plans for Dry Island Buffalo Jump Provincial Park and Dinosaur Provincial Park and surrounding areas. Tourism development opportunities are identified that will enhance the role of the parks as core tourist attractions.
Contact the Research and Evaluation Unit for more information.
Last reviewed/revised: March 11, 2016