Travel Activities & Motivation Survey

The Travel Activities and Motivation Survey (TAMS) examines the recreational activities and travel habits of Canadians and Americans.

The survey captures out-of-town, overnight travel behaviour of one or more nights over the past two years. Detailed information is included on visitor activities, motivators, places visited, type of accommodation used, impressions of Canada, demographics and media consumption patterns.


U.S. Travel Profiles by Province

Canadian Travel Profiles by Province

Travel Characteristics by Province

Contact the Tourism Research Unit for more information.

Last reviewed/revised: March 8, 2017
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