International Tourism Research
Alberta Culture and Tourism partners with other members of the research community to conduct international tourism research. You can find detailed reports and
summaries to better understand the global tourism market and how it affects the tourism industry in Alberta.
China Ski Study 2012
Research initiative to better understand China’s ski market and potential for Canada, BC and Alberta.
Canadian Tourism Commission (now Destination Canada), Tourism British Columbia and Alberta Culture and Tourism, on behalf of Travel Alberta, worked together to
create two research reports economic potential for China’s ski market in Canada.
The research was conducted in two phases - a review of existing information on the Chinese ski market and interviews conducted at three Chinese ski resorts.
TravelStyles: Americans as International Travellers - Focus on Alberta
The report examines the potential market for pleasure travel from the United States to Alberta.
It provides the basis for quantifying market potential, identifying promising market segments and designing advertising and promotions.
European Segmentation Studies
Study conducted on Alberta's potential to generate additional leisure travel from United Kingdom, Germany and France.
Market Potential for Dutch Travellers to Visit Alberta
Research to better understand the travel characteristics and motivators of the Dutch market.
Alberta Culture and Tourism, in partnership with Travel Alberta, identified the need to undertake research in The Netherlands, which is one of Alberta's secondary
Contact the Tourism Research Unit for more information.
Last reviewed/revised: March 8, 2017