Domestic Tourism Research
Alberta Culture and Tourism conducts targeted research into the markets and activities that are specific to the tourism industry in Alberta.
Domestic Market Potential Studies
Demand for rural tourism experiences in Alberta – 2012
This study contains information intended to increase the number of urban Albertans who participate in tourism experiences in rural Alberta.
Visiting Friends and Relatives Study - 2016
This study contains information on the nature and impact of the Visiting Friends and Relatives (VFR) market in Alberta.
Quebec Market Potential Study – 2016
This study looked at the market potential for leisure visitors from Quebec to Alberta.
For more information on this report, please contact the Tourism Research Unit
Industry Sector Studies
Industry Sector Studies examine developments or impacts on specific activities or sectors that influence the tourism industry.
In 2009, a study—in collaboration with Alberta Hotel and Lodging Association and the Recreational Vehicle Dealers Association of Alberta—looked at Alberta's
recreational vehicle (RV) campground sector.
The study assesses the supply and demand of RV campgrounds, opportunities to offer more services and facilities and ways to build a stronger RV camping sector.
Development Opportunities Studies
This project created development plans for Dry Island Buffalo Jump Provincial Park and Dinosaur Provincial Park and surrounding areas.
Contact the Tourism Research Unit for more information.
Last reviewed/revised: March 17, 2017