Other Tourism Research Studies

Ad hoc tourism research projects on a range of topics based on demand.

Domestic Tourism Research

Targeted domestic research into the markets and activities that are specific to the tourism industry in Alberta.

  • Domestic Market Potential Studies
  • Industry Sector Studies - RV Camping in Alberta Case Studies
  • Development Opportunities Studies - Canadian Badlands Case Studies

International Tourism Research

Alberta Culture and Tourism partners with other members of the research community to conduct international tourism research. You can find detailed reports and summaries to better understand the global tourism market and how it affects the tourism industry in Alberta.

  • China Ski Study 2012
  • TravelStyles: Americans as International Travellers - Focus on Alberta
  • European Segmentation Studies
  • Market Potential for Dutch Travellers to Visit Alberta, Canada

Travel Activities & Motivation Survey

These studies look at American and Canadian traveller activities and their motivations to travel.

Contact the Tourism Research Unit for more information.

Last reviewed/revised: March 17, 2017
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