Global Tourism Watch Studies

In partnership with the Destination Canada and other provincial tourism agencies, a Global Tourism Watch program was created to expand consumer-based intelligence in core markets. The overall objective is to monitor awareness, travel intentions and other key market indicators for Canada and Alberta.

Summary Reports 2008-2015

These reports track market intelligence and consumer changes with travellers from international markets as well as the domestic market each year.

Contact the Tourism Research Unit for more information.

Last reviewed/revised: March 8, 2017
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