Alberta Visitor Services Model and Innovation Fund

A New Model for Visitor Services

Visitor service providers (VSP) play an essential role in Alberta's tourism industry. Each day, in communities across our province, VSPs engage with visitors to offer trip planning services and information about unique and interesting sites to see in Alberta.

With changes in technology and visitor expectations, the Government of Alberta recognized that VSPs need to reach visitors through numerous channels. Working with industry stakeholders, Alberta Culture and Tourism through the Tourism Division, developed a report titled A New Visitor Services Model for Alberta - Engaging Visitors in an Era of Technology

This report may be of interest to those involved in either managing or funding visitor services in your community/region. The new model is intended to help guide decisions about how VSPs expand services using multiple channels to extend their reach. This can increase opportunities to engage with more visitors that may lead to an increase visitation to all regions of Alberta.

What do we mean by multiple channels? It may be a mobile visitor information kiosk to greet visitors during events or high density visitor touch points, or monitoring social channels to engage with visitors. It might be updates to training for frontline staff to prepare them to become even more responsive to the changing needs of visitors.

For more information, download a copy of A New Visitor Services Model for Alberta - Engaging Visitors in an Era of Technology.

A New Visitor Services Innovation Fund

To help encourage community and regional VSPs to innovate their approach to visitor outreach, Alberta Culture and Tourism offered a new grant program in January 2017.

A new Visitor Services Innovation Fund (VSIF) was open to all non-profits recognized by a municipality or community as the official visitor services provider.

Successful applicants received up to 75% of the project costs to a maximum of $7,000. Regional initiatives involving two or more partners were eligible for 75% of the project costs to a maximum of $16,000.

Successful applicants were also responsible for securing the remaining 25% of the project costs. Successful Applicants were notified in March 2017 and funds distributed to execute projects in time for the upcoming summer season. Read the full list of successful applicants and their projects.

Last reviewed/revised: June 5, 2017
Share this page on: