Alberta Tourism Product Development

Man riding a dog sleigh. Man riding a dog sleigh.

Alberta has a diverse range of tourism offerings with a multitude of outstanding destinations, attractions and experiences to be enjoyed. To continue growing Alberta as a key destination, we need more market-ready tourism products and experiences that meet the needs of Albertans and visitors to the province.

The Destination Development Unit of the Tourism Division helps tourism partners and stakeholders develop, deliver, evaluate and grow authentic experiences among our breathtaking landscapes, unique cultural attractions, and urban/rural communities – experiences that will result in increased visitation, spending and employment in our province.

We can help you connect with the tourism networks and resources needed to develop your new or enhanced tourism product or experiences in several of our niche focus areas including:

  • Farm to fork
  • Cultural tourism
  • Festivals and events tourism
  • Nature-based tourism
  • Sport tourism

For more information, contact Destination Development.

Last reviewed/revised: October 4, 2017
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