• image of man snowboarding in the Alberta Rockies
  • image of a man fishing in Alberta
  • image of a fmamily going through a corn maze
  • image of children fishing in ALberta
  • image of a man skiing in Alberta
  • image of a man golfing in Alberta


Since the first travellers visited the hot springs in Banff in the railway era of tourism, Alberta has been a compelling destination for visitors worldwide. Over 100 years later, tourism still plays a vital role in Alberta's continuing economic success and contributes to the social vitality of the province.

The Ministry of Culture and Tourism is committed to grow the industry and maximize the opportunities tourism creates in every region of the province. We are working with our industry partners to advance the priorities of Alberta's Tourism Framework and achieve the goal for tourism in Alberta to be a $10.3 billion industry by 2020.


Alberta's Tourism Framework Alberta's Tourism Framework sets goals, priorities and a common vision for tourism in Alberta.
Investment Investment helps realize tourism development projects with a focus on regional and international investment.
Highway Signage Program Highway Signage Program ensures a high-quality, consistent provincial highway signage system.
Product Development Product Development connects you with networks and resources to develop new or enhanced tourism products and experiences.
Research and Statistics Research and Statistics shares consumer vacation trends with the latest tourism statistics and research reports.
Visitor Services Visitor Services connects visitor information centre providers to deliver trip planning advice and resources to visitors.
Last reviewed/revised: July 20, 2015
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